"You know how those deep red beets sliced in half to show off the insides, those taut blueberries, those purple and violet mottled, oddly-shaped heirloom tomatoes lightly dusted with soil, and those glistening blackberries sitting in your periphery pop out and draw your gaze as you make your way through the farmers’ market? That’s not just clever product placement. It’s actually because of the pretty colors. It’s innate. It’s by “design.” Mother nature, you see, is a masterful visual merchandiser who comes up with all these lovely colors so that plants can reproduce. But wait – how does color help plants reproduce?"