"...[I]n many ways, Google's new age ?bundling? is far worse than anything Microsoft did or even could do. Microsoft threw spaghetti at the wall and hoped it stuck, and likewise there's nothing wrong with Google's arbitrary front page ads. The difference here is that Google knows what users want and can discreetly recommend its products at the right time. Microsoft can't easily hide a program packaged with Windows (and doing so would defeat the purpose), but competitors can only discover Google's bundling, which might be transient or limited to certain regions, through trial and error searching." And that's if they find out at all, eh?