Nudges Are For Markets, Not Nations

"?Libertarian paternalism is the brainchild of Profs Thaler and Sunstein, but nudging is not. Nudging is good architecture, good design or good marketing and most nudges have been invented by private sector companies. Prof Thaler's best policy idea ? a pension plan called Save More Tomorrow ? was tried by a manufacturing company rather than a government.? The theory of libertarian paternalism, by its very nature, had to ignore public choice. Now the chickens are coming home to roost."