Maurice Taylor, chief executive of Titan, years ago earned the nickname the Grizz, standing for grizzly. He is a no-nonsense corporate executive. The French government had asked Titan to invest in a tire production plant in northern France. It has been producing losses. Taylor's response is classic. "I have visited that factory a couple of times. The French workforce gets paid high wages but only works three hours. They get one hour for breaks and lunch, talk for three and work for three. I told this to the French union workers to their faces. They told me that's the French way!"