Market See, Market Do

by Brad Edmonds

According to a recent news item, researchers have found a new way to cut parts of the cow normally reserved for hamburger.  The important news is that the new cuts produce steaks competitive in flavor and texture with traditional cuts costing twice as much per pound.  Restaurant customers have made the new cuts, where available, the most popular items on the menu.  This speaks so many volumes about free markets that I almost don’t know where to begin.

First, I’m reminded of the “noble savage.”  Among the worshipful mantras bandied about in praise of American Indians by leftists are that they used every part of each buffalo they killed.  This was noble because it minimized the number of buffalo necessary to kill, it expressed reverence for mama earth and her happy critters, and so on.  Frankly, it isn’t so noble when you think about it:  It’s easier, in a pre-industrial setting, to make clothing from animal skin than from cotton.  As long as you have the bones, you might as well make tools and weapons, rather than hunting for the right rocks.  And it’s easier to keep cutting meat from the animal you killed, even if it’s relatively unpalatable, than to kill another animal.  (Still and all, I’d be interested to know whether, when the Indians ran herds of buffalo off cliffs, they ate only the prime cuts from the giant pile of dead animals that resulted.)  So, we’re catching up with the noble savage in our comprehensive use of the cow.  And the noble savage proves our equal in recognizing the natural disutility of labor.  (Side note:  The “natural disutility of labor” doesn’t mean we’re all lazy; it means if we see two ways of meeting the same goal, and one way is more efficient than the other, we gravitate to the more efficient method without hesitation.)

Next, we’re proving a well-established trend that’s only recently made its way into the mainstream media, to wit:  Societies become more efficient and “green” as they get wealthier.  Whenever gross domestic product per capita reaches $5000 (US dollars, 1987-size), the environment starts getting cleaner.  Another trend, even more telling and less ballyhooed by the news networks, is that as populations gain wealth their birth rates slow.  The United Nations has quietly published its concerns that the real population problem 50 years from now will be underreplacement.  It seems the economic reasons for having lots of children 100 years ago have disappeared, and people are having children only as they want them.  The free market solves its own problems, even the most dire ones expected by the alarmists of the 1960s and ‘70s.

The market always precedes government intervention in the market.  The Securities Exchange Commission (SEC) and other government interventions in the stock market took real root only in the 20th century, whereas the historical roots of the New York Stock Exchange predate the United States itself.  There were plenty of roads before the government began exercising its “right” of eminent domain and building them for us (and making them available to anyone who wants to use them, including the 9/11 terrorists).  And there were plenty of schools, doing spectacular work, before the government decided education should be handled centrally and forcibly.

Now, the market has found a new, more efficient way to get more money out of a cow for the producer, and more value for the consumer.  I can only imagine the government regulations that will arise on the heels of this new discovery:  Regulations on how many pounds of a given-sized cow must be made into steaks; regulations on how much waste is allowed; whatever else a legislator’s heart desires.

There’s more that hasn’t been done to the beef cattle industry.  “Certified Angus” beef is certified by a professional association that bases its certifications on the lineage of the cattle.  Angus cattle are found wherever ranches are found.  The Angus trademark is not a guarantee of perfection, and there are competing beef cattle lines.  But the cattle’s lineage is a prime niche for government intervention, especially once DNA coding is second nature for geneticists.  Right now, according to a rancher of my acquaintance, beef cattle ranching remains among the least-regulated industries.  Give it a few decades.  The lure of government largesse will have state and Washington legislators handing out more protections (against, e.g., Brazilian and Argentinean beef); genetic, procedural, and other regulations (to protect existing ranchers against new competition from within the US); and anything else you can imagine.  The result will be the same as it has been with sugar, potatoes, and plums:  less variety, lower quality, less availability, and higher prices for you and me.

It’s funny how the tiniest, least significant-seeming news item brings forth a flood of associations and speculations.  None of us has the imagination to predict either how the market can suddenly make life better, more interesting and enjoyable, and less expensive at the same time; or how legislators will find a way to take consumer dreams and turn them into bland, inefficient, overpriced realities.  Let’s hope the legislators don’t discover beef cattle before we all have at least one chance to enjoy these new steaks.  

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February 25, 2002

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Brad Edmonds, MS in Industrial Psychology, Doctor of Musical Arts, is a banker in Alabama.

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