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May 26, 2006
Commercials get "Lost"
In re ABC's Lost, one of my favorite shows..
"For the past four weeks", says Yahoo News, "ABC has included an ad for the fictitious Hanso Foundation during commercial breaks on "Lost." These ads have featured phone numbers and Web sites that viewers need to check out for more clues about the game.
But a closer look at the ads and the game itself show that there are actually some marketing tie-ins. The Hanso "commercials" have actually featured small print showing that they are paid for by well-known corporations."
Very clever marketing too eh?
Posted by Ali Massoud at May 26, 2006 01:10 PM
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