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April 07, 2005
The power of the purse.
General Motors Corp. has pulled its advertising from the Los Angeles Times over what it called “factual errors and misrepresentations” in the paper’s news stories about them. No doubt GM got tired of paying good money to a media giant that charges top dollar for ad space and then turns around and bashes them in news stories before their check clears.
It seems that LAT automotive reporter Dan Neil published a critical column about the company's brand strategy and called on GM to fire Chairman and Chief Executive Rick Wagoner.
I am sure that many people especially Green Party and lefties everywhere will piss & moan about this being censorship, but I disagree. Why in the bloody hell should anyone pay good money to a media outlet that trashed them? I know I would not.
I think that if you use effective free-market solutions, such as GMC has, to deal with your issues then even the media giants have to take notice.
Posted by Ali Massoud at April 7, 2005 11:58 PM
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