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Once I Was Your Candy Colored Dream Girl Reflections on the Plight of the Great American Auto Industry From the Ultimate Insider
January 13, 2009
I was once the dazzling dream girl of a hundred million beating hearts. All aglow and glittering, I was the sweet little roadster desired by a restless middle class on the move and craving motion. I was the gleaming Buick, Ford or Chevy chariot that blazed across the landscape. I was the gaudy, popsicle-colored Chrysler, Caddy, Pontiac or De Soto that made grown men smile with childish delight.
Every
headlamp,
turn
signal,
trim
strip
and
tire
was
proudly
mounted
by
hand.
Although
rushed
and
threatened,
by
shop
stewards
and
union
bosses,
the
men
on
that
Michigan
assembly
line
took
pride
in
their
work.
They
grumbled
under
their
breath,
but
I
took
their
breath
away.
I
rolled
off
the
line
as
a
polished
jewel
and
into
a
showroom.
I
was
a
chrome-plated,
safety
glass
gemstone
in
an
array
of
candy
colors.
Red,
yellow
and
blue,
two-tone,
sky
blue,
canary
yellow,
crimson
or
even
My polished chrome and glowing paint spoke of prosperity and postwar hope. Wide whitewall tires and soft cushioned seats were designed to give the driver a feeling he was riding a low slung cloud. After the weary war years, who wouldn't want to drift on a soft cloud? The candy colored paint and gargantuan chrome dispelled the gloom beneath a gaudy circus wagon of excess. America built me to reflect the newfound boom of the Fabulous Fifties. Even roads were designed and built—called freeways and interstates—to serve me. The sinewy earth was carved and pavement poured and asphalt smoothed to become a bed, a beltway, a playpen for me and my proud owner to explore.
I was the sleek, promised hope of the postwar generation. Indeed, I was the Promised Land made manifest and mobile, a coach befitting any upwardly mobile, middle class Solomon or Sheba. My sturdy steel frame and powerful cast iron engine a testament to the rising industrial might of America. I was you, America, more than you would like to admit. I sped over your hills, indifferent to the sprawling suburbs scattered there. I left the decaying inner cities in my rearview mirror. That speck of rust on my bumper distressed you far more than the dying rustbelt of your industrial base. But with the press of my gas pedal, you could speed away from such thoughts and leave all your doubts behind.
I
was
the
gleam
in
your
eye,
your
chrome-plated
ambition.
So
we
two
rolled
along
on
the
super
highway
of
your
desires.
I
was
your
escape,
But rust never sleeps. And ambitions, whether fulfilled or deferred, become tiresome. You grew tired of me as the shiny new models beckoned. Sold and resold, I became just another car. Then one day I was parked. My owner moved. Or died; I never really knew.
No longer a bright personal chariot, I became a stationary eyesore by the side of the road. Who needed me now? So you rolled along without me into maturity, with the industrial might of your nation in decline, and I rolled into obscurity. Left to rot and rust in the weeds, like the old factory of Bethlehem Steel.
Yet
once
upon
a
time
I
represented
America.
A
glowing
roadster
of
a
Did you let me down, or was my decay inevitable? After all of our cushy rides together, into the sunrise of work and the sunset of leisure, were we both destined to roll into the overgrown thickets of extinction? Were we denied one last ride into the proverbial sunset? American highways still call their siren song, a tantalizing tune of longing that never fails to thrill. Still time, still time, we both say, to roll down that road together. And if you go, remember me as you pass by.
Longtime STR contributor Douglas Herman grew up in Michigan during the glory years of the auto industry, His grandfather, a Polish immigrant, labored proudly on the Chevrolet assembly line. Mr. Herman is writing a road movie script featuring a classic American convertible. |