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info_dude © Exclusive to STR As
a dedicated Pirate and privacy advocate, I am always interested in ways
to create an invisible business, along the lines of those recommended by
J. J. Luna in his latest book, “Work
From Home at Any Age.” Recently,
a young high school student sent me his simple, but brilliant idea for a
low profile, no overhead, small business. This savvy student is well
acquainted with the concepts that Luna recommends. He also has a nose
for smelling an opportunity when it presents itself, as any successful
Pirate should. At
a time when most high school students are busily playing the typical
boyfriend/girlfriend, he said/she said game, this observant student
simply connected the dots presented to him, instead drawing a picture of
opportunity for personal gain. This
student realized that his local market was seeking information daily
that was not currently available, but for which ready buyers existed. For
a small cash fee, this student obtains whatever information his client
requests, through simple surveillance; all conducted in public areas on
campus, with no illegal activity involved whatsoever. No digging through
backpacks, no breaking into school lockers, no bullying, and no roughing
up anyone. Simple surveillance only. This
student is successful because he knows that most students are oblivious
to those around them. They routinely engage in conversations in
public—with others well within earshot—that should be reserved for
behind closed doors. As
a high school teacher myself, I can attest to the accuracy of the above
statements. Every day I overhear very private conversations that are
none of my business and that I would rather not hear, simply by being
present in my classroom. Upon
learning of his business, I asked him how he made the connection from
concept to first client. He replied, “Discreet enquiry via a third
party.” When
his first potential client learned that a readily available source of
obtaining the needed information existed, the deal was done. A small
business was started. Word of mouth did the rest. It is currently up and
running, with plenty of interested clients. In
a month, this student earned almost $200 in his spare time on
campus—with no boss, no overhead, and no taxes. This is a viable model
for high school students everywhere. No
overhead, no partners, starting small, and affordable fees all ensured
the financial success of this small, invisible business, as Luna
recommends. Upon
learning that this student was currently generating written reports for
clients and communicating with them online via IM, I recommended two
changes: discontinue hard copy written reports and discontinue
communicating via IM. I
also recommended that this student set up a free AnonMail e-mail account
just for his business, plus separate accounts for each of his clients.
Why? Total privacy via an SSL connection, plus strong e-mail encryption,
all conducted via secure offshore servers located in In
addition, by setting up the client’s e-mail account himself and
passing the username and passphrase to the client, this student appears
to be technically savvy by using state of the art encryption; he is a
professional who knows what he is doing and he acts the part. No
need to download any software, no learning curve for clients, no
problem. Just the ticket for a young Pirate with loads of potential
clients clamoring for information. Why
discontinue communicating with clients via IM? The potential for
monitoring poses a privacy concern that is easily avoided by using
AnonMail instead. This
small, invisible business is a hit with students. Clients get the
information they need, the info_dude ©
gets paid, and everyone is happy. No laws are broken, the market
provides an elegant solution, and a niche market gets served. How
can you beat this? Zero overhead and good markup, with a pool of willing
clients. His
slogan: “Tell me what you need.” His advertising campaign currently
consists of word of mouth only, but he is planning on making one
info_dude © t-shirt and printing some inexpensive business cards. If
you are interested in contacting this young Pirate for more information,
please send me an e-mail. I will forward it to the info_dude ©. If
I get sufficient interest, I will write a short report of exactly how
this student operates his new business, with tips and lessons learned,
and make it available here. If
you find any of my ramblings useful, please consider sending
a few bucks to info_dude © 2006. All rights reserved discuss this column in the forum Joe
Blow
is a
privacy advocate with proven subspecialties in strategic planning. |